The Folllowing Represents ONE TYPICAL SPORT DOMAIN
And The 20 Revenue Items Available To Hit Revenue Goal
| Sportsurance™ [ .com and ,ca ] | USA – 51 States | Cnd – 10 Prov. 3 Terr. | Other | Total Pages | |||
| Average Number Of Pages | 500 | 100 | 200 | 800 | |||
| Sport Domain Market Valuation | |||||||
| A | Sportsurance™ - Protect Your Passion | Sportsurance.com | |||||
| B | Sport Sector – Total Adressable Market – TAM | $10,000,000,000.00 | What is the Existing Market Size Specific Sector Of Sport | ||||
| C | Sport Sector - Digital Ad Expendure – EST % | 20.00% | What % Of The Sector Is Spent on Digital Ads | ||||
| D | Sport Sector - Digital Ad Expendure – EST $ | $2,000,000,000.00 | What $$ Of The Sector Is Spent on Digital Ads | ||||
| E | GPS Domain – Market Capture - % | 1.0000% | What % Of Market Capture With 24 Months | ||||
| F | GPS Domain – Market Capture - $ | $20,000,000.00 | What $ Of Market Capture With 24 Months | ||||
| G | GPS Platform – DigiAd Gross Margin % | 40.00% | Website – GROSS % On Ad Margins | ||||
| H | GPS Platform – DigiAd Gross Margin $ | $8,000,000.00 | Website – GROSS $ On Ad Margins | ||||
| I | Valuation Multiple – Margin X Multiple | 3.00 | Multiple – Gross Margin X Valuation Multiple [3 to 10 ] | ||||
| J | GPS – Domain Valuation | $24,000,000.00 | Projected Domain Valuation | ||||
| Sport Website – Typical Revenue Items - # and $ | |||||||
| Domain – Market Capture Rate - REVENUE | Sportsurance.com | $20,000,000.00 | Domain Annual Sales Target | ||||
| Revenue Stream Items | # Of Sales | $$ Per Item | Per Month | % Of Revenue | Market Capture Share | ||
| 1.00 | Top Page Banner Ad (Homepage) | 33.33 | $5,000.00 | $166,666.67 | 10.00% | $2,000,000.00 | |
| 2.00 | Bottom Page Banner Ad (Homepage) | 55.56 | $3,000.00 | $166,666.67 | 10.00% | $2,000,000.00 | |
| 3.00 | Top Page Banner Ad (Inner Pages) | 33.33 | $2,500.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 4.00 | Top Page Banner Ad (Inner Pages) | 41.67 | $2,000.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 5.00 | GEO-Based Agent Listing Fee | 41.67 | $2,000.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 6.00 | Premium Listing for Agents & Agencies | 16.67 | $10,000.00 | $166,666.67 | 10.00% | $2,000,000.00 | |
| 7.00 | Standard Directory Listing | 833.33 | $200.00 | $166,666.67 | 10.00% | $2,000,000.00 | |
| 8.00 | Sponsored Listing / Top Placement | 33.33 | $2,500.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 9.00 | Directory Featured Spot (Page or Category) | 55.56 | $1,500.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 10.00 | Phone Book/Directory Advertisement | 19.05 | $3,500.00 | $66,666.67 | 4.00% | $800,000.00 | |
| 11.00 | Lead Generation Fee (Per Inquiry) | 333.33 | $100.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 12.00 | Event & Webinar Listing Fee | 66.67 | $500.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 13.00 | Content Sponsorship or Sponsored Article | 16.67 | $2,000.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 14.00 | Targeted Email Campaign Sponsorship | 6.67 | $5,000.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 15.00 | Custom Advertising Campaign (Full Platform) | 4.17 | $20,000.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 16.00 | Partner/Agency Banner on Directory Page | 83.33 | $1,000.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 17.00 | Event Sponsorship Package | 3.33 | $10,000.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 18.00 | Monthly Featured Agent/Agency Spotlight | 13.33 | $2,500.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 19.00 | Premium Search Result Placement | 8.33 | $4,000.00 | $33,333.33 | 2.00% | $400,000.00 | |
| 20.00 | Annual Sponsorship Package (Platform-wide) | 1.67 | $50,000.00 | $83,333.33 | 5.00% | $1,000,000.00 | |
| 21.00 | Data Analytics/ Traffic/ Reports | 6,666,666.67 | $0.00500 | $33,333.33 | 2.00% | $400,000.00 | |
| 21.00 | Totals | 6,668,367.66 | $127,300.01 | $1,666,666.67 | 100.00% | $20,000,000.00 | |